Their remarkable story, highlighted by the National Automobile Dealers Association (NADA), reveals some key lessons for small business owners. Whether you’re a long-standing community business or just starting out, there are valuable takeaways that can apply to your website strategy and overall growth.
In the fast-moving world of business, where trends and technology shift constantly, few companies can claim the legacy of 100 years in operation. Yet, in Huntington, NY, one family-owned car dealership is doing just that, thriving through a combination of passion, people-focused values, and adaptability.
Key Take-Away’s
Adaptability is Essential:
Just as the dealership thrived for 100 years by adapting to changing markets and technology, small businesses must continuously evolve their websites to meet modern customer needs.
People-First Approach Builds Trust:
Personal connections and excellent service are at the core of long-term success. Websites that prioritize user experience and provide helpful content create a similar trust with online visitors.
Embrace New Technology Without Losing Your Identity:
Businesses can integrate modern tools like AI, chatbots, or booking systems while maintaining their authentic brand. A well-structured website is key to blending innovation with tradition.
Local SEO Can Drive Community Engagement:
The dealership’s success is partly due to its strong community ties in Huntington, NY. Similarly, businesses targeting local areas should optimize their websites for local SEO to attract and retain customers.
Your Website is Part of Your Business Legacy:
Just as a long-standing business builds a reputation over time, your website reflects your brand and growth. Keeping it up-to-date and relevant ensures it serves as a lasting digital asset.
Frequently Asked Questions:
Get answers to the most frequently asked questions regarding your small business website.
A Strong Legacy Starts With Adaptability
The dealership’s ability to adapt to changing markets and technology has kept them relevant for a century. From surviving economic downturns to embracing new automotive trends, they’ve shown that evolving with the times is non-negotiable.
Your Takeaway: The same principle applies to websites. Businesses that update their online presence to meet evolving customer needs—whether through mobile-friendly design, fresh content, or e-commerce functionality—are better positioned for long-term success. A website stuck in the past is like a showroom with outdated cars—visitors won’t stay long.
People Come First
The dealership’s focus on creating personal connections with customers has been key to their longevity. Building trust and loyalty in the community has helped them weather challenges and maintain a steady base of returning customers.
Your Takeaway: Your website should reflect that same people-first approach. This means having an easy-to-use design, clear contact information, and content that answers common customer questions. When visitors feel like they’re being heard and guided, they’re more likely to trust your business.
Embrace New Technology Without Losing Your Identity
The dealership has embraced innovations in the auto industry but hasn’t strayed from the core values that defined its early success. Their ability to merge tradition with innovation is a major reason they’ve thrived.
Your Takeaway: Small businesses can follow a similar strategy by adopting the latest website technologies—such as AI chatbots or online booking tools—while keeping the authenticity that sets them apart. A well-designed website doesn’t have to be flashy; it just needs to serve your customers effectively.
Why Local Businesses Like This Dealership Succeed
Being part of a local community like Huntington, NY plays a major role in the dealership’s success. By connecting with nearby customers and understanding their needs, they’ve become a trusted resource in the area. Local SEO and targeted marketing have undoubtedly helped them stay on customers’ radar.
Your Takeaway: If your business serves specific towns or regions, your website should reflect that. Focus on local SEO to attract customers in Huntington, NY, Long Island, or any nearby areas you serve. Mentioning your location and targeting local search terms can give you a competitive edge.
Final Thoughts: Your Website Is Part of Your Legacy
Just like this dealership has built a lasting legacy through service, trust, and adaptability, your website should do the same for your business. Whether you’ve been around for decades or are just starting, your online presence is key to making a mark in your community.
If you’re ready to create a website that represents your brand and helps you grow your legacy, let Hassle Free Websites take the wheel. We’ll handle everything from design to updates—so you can focus on what you do best.
Need help building or updating your website? Contact us today to discuss how we can help your business grow and thrive, just like the local success story in Huntington, NY.
Frequently Asked Questions
Regular updates keep your website relevant, secure, and user-friendly. They help ensure that you’re meeting changing customer expectations, optimizing for search engines, and protecting against vulnerabilities.
Local SEO optimizes your website to rank higher in search results for location-specific queries (e.g., “salons near Huntington, NY”). It helps nearby customers discover your business and builds visibility within your community.
Absolutely! A successful website redesign maintains your brand’s core message while incorporating updated design, features, and technology. This keeps your business fresh and relevant without losing its unique character.
Essential features include a clear and easy-to-use design, contact information, customer reviews or testimonials, and informative content that answers common questions. These elements create a positive experience and build trust.
If your website is outdated, slow, or not optimized for mobile devices, it could be affecting your ability to attract new customers. Regularly checking performance and gathering user feedback can help identify areas for improvement.
