Examples of Local HVAC Websites: The Good, The Bad, and What You Can Learn
In this video, I review six HVAC websites from local companies on Long Island, NY. I highlight what each site does well and where it can improve. Then, I show how to apply these insights to your own website.
Key Takeaways from the Video:
- Above-the-Fold Content: Your website’s most important information—like your services and a clear call-to-action (CTA)—should be visible immediately when someone lands on your site (Learn more by watching my video on effective landing page tips).
- Effective CTAs: Encourage visitors to take action with focused and prominent CTAs like “Schedule an Appointment” or “Get a Free Quote.”
- Showcase Testimonials: Don’t hide your happy customers’ feedback! Display your testimonials prominently to build trust and credibility right away.
- Broken Images Hurt Your Business: A website with broken images or other issues sends the wrong message to potential customers.
Finally, here are some tips to endure your small business website contains everything it needs to help your business to succeed.
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