The first thing potential customers see when they visit your website is crucial to how they will respond and what action they’ll take. Here are some Landing page design tips to help you get this right.. In this video, we review several sites across different industries and share actionable ideas to help you create pages that convert visitors into customers. These tips are especially important if you’re using paid advertising (like Facebooks ads) or Pay-per-click.
What You’ll Learn about Landing Page Design Tips:
- Clear Calls-to-Action (CTAs): Why they matter and how to design them effectively. The only way you can get your visitors to take the action you want them to is to go ahead and tell them, that’s what your CTA should do, it should give your visitors the clear instructions they need to do whatever it is you want them to do (You can learn more about writing killer calls to action in the article at that link).
- Above-the-Fold Content: Ensure the most critical information is visible immediately. You only have a split second to pull you visitors in before they click that “back” button. Whether on a laptop, tablet or phone, your most important content needs to be at the top part of your visitors screens.
- Trust Elements: How logos, licenses, and testimonials establish credibility. Showing your visitors that you are trustworthy is important to converting them from looky-loo’s to paying customers, adding things like license numbers and testimonials to your site are key to making this happen.
- AB Split Testing: Test different designs to find the most effective version. Once your site is up and running, your still not done. Testing different versions of your page is another important factor. Using AB Split testing is a great way to make sure your pages are as effective as they can be.
What we looked at:
The video above looks at live examples of small business websites in my local area of Long Island New York. For each site in the video, I look at what works and what could be improved. I also add my recommendations of what you should include in your own website. All businesses are different so the video looks at websites in several different niches. Take these Landing page design tips and use them on your own small business website.
Whether you’re in roof cleaning, pressure washing, guitar instruction, or AC repair, these landing page design tips can help you drive the results you’re looking for.
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